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About Us

The journey began shortly after Laura graduated from Manchester Metropolitan
University in 2000 with a BA Honours Degree in Textiles.
Initially crafting handmade cards as a complement to her textile design projects, Laura unknowingly planted the seeds for what would become a lifelong passion for greetings card publishing. Supported by a Prince’s Trust Loan and a rudimentary business plan, Laura Darrington Design slowly took shape.
In the early days, Laura worked on gaining a foothold in the UK greetings card market and with a small collection of agents on board, the orders started to arrive.
Recognition came in 2008 with a Henry Award for Most Promising Young Designer, signalling the need for more staff and a larger workspace.
Laura Darrington Design began to resonate with national accounts and international customers, bolstered by annual trade show appearances and several more Henries wins between 2009 and 2012.
2013 and 2016 brought temporary shifts in focus with the arrival of her children, but also inspired new designs and the expansion of the team to meet growing demand.
Despite these personal milestones, the brand continued to thrive, earning international recognition with a LOUIE award in the US in 2017.
Now 21 years on, Laura Darrington Design’s journey is a celebration of creative passion, resilience, and the successful blend of family and business.
The brand remains committed to designing and publishing beautiful greetings cards for all occasions, with each card reflecting their commitment to print innovation, contemporary designs and luxurious finishes.

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